What are UGC links?
Google recently announced that they’d be introducing two new link types: Rel=”sponsored” and Rel=”ugc.”
These will be the first attributes introduced since nofollow which surfaced over 15 years ago now. Naturally, this is a hot topic for Webmasters and link builders. So, what is the update? What’s on a need-to-know basis? And more importantly, how will Google’s link update affect the way you build links to your website?
We’ll explore below.
Google’s Link Update: What You Need to Know
In case you missed this update, the two new link types will help Google to identify how certain links have been acquired.