Blogging Tech

What Is the Best Way to Make a Video? Strategy for Social Media

Video Strategy

We’ve figured out how to make high-quality videos for your company. Let’s now double-check that those videos adhere to each social network’s best standards.

Creating and sharing films on social media should always assist you in achieving your current marketing objectives.

If you want more people to download an ebook, for example, you might make a short teaser or how-to video and include the complete link to the ebook’s landing page in the copy of your social media post.

Let’s look at the best practices for each social media platform.

  1. Twitter

With Twitter videos, you may promote a new blog post, communicate with your audience, or even direct visitors to a landing page. Always keep your video short and sweet when teasing a blog post or piece of information on Twitter — brevity is a key component on this platform.

The best results are usually found in short, easy-to-consume segments. For further visibility, try pinning your video to the top of your profile.

You can try generating short, unique videos to engage with your audience if you want to get a little more adventurous with videos on Twitter. These one-to-one reaction films are a fantastic approach to humanize your brand while also forging personal ties with your engaged fans.

Facebook and Instagram

Facebook and Instagram are two of the most likable social media platforms. How many individuals are going through their cellphones on the bus or train for their daily commute to check what news and material they missed overnight? Almost everyone is wearing headphones, but not everyone is wearing them.

As a result, ensure that your video works both with and without sound. Take a peek at BuzzFeed’s Facebook page to see how good they are at silent auto-play. Because of the surge in mobile video views and the way consumers scroll through and consume material on social media, their silent auto-play method works so effectively.

 They frequently post fast recipes or how-tos, often with simple pictures or helpful writing to clarify what they are doing.

Facebook’s newsfeed algorithm also favors longer videos. The purpose of this change is to make it easier for viewers to find videos that are most relevant to them. So, how does this affect you? Don’t be alarmed; this simply verifies what we already know. It’s more vital to provide the “correct” content for your audience rather than cranking it out for the sake of it.

Second, post videos to Facebook directly. Facebook continues to make a convincing argument for publishing your videos natively to the platform, citing the fact that your material will reach a larger audience.

Because Facebook’s algorithm considers a user’s previous video-related activities when choosing what films to show them on subsequent visits, brand awareness videos that are light-hearted and amusing tend to do better. Make an extremely relevant video to your target demographic, upload it on Facebook, and see what kind of response you get!

If you’re just looking to raise brand awareness, YouTube could be a great place to start. (However, don’t expect to get a lot of traffic back to your website.)

Create and create a devoted channel of subscribers by producing high-demand, instructive, educational content, and you’ll start to see some genuine results!  

Finally, get people’s attention right away… and retain it. Instagram was the first social media platform to introduce quiet, auto-playing videos. Yes, it is correct! Shortly after, Facebook followed suit, so it’s safe to assume that developing social media material that caters to this style of video is the way to go.

It may seem difficult to try to capture someone’s attention so quickly and without using sound, but there are a few best practices you can employ to make things go more smoothly:

  1. Start your video with a motion to catch the interest of your viewers as they browse through the stream.
  2. Videos with people speaking are fantastic for landing pages or your website, but on Facebook and Instagram, keep to visually interesting videos (unless you’re going Live, which we’ll discuss later).
  3. Use text or captions to allow viewers to follow along with or without the audio.
  4. YouTube

Post with a specific plan in mind on YouTube. Consider YouTube to be a massive collection of video information where viewers may either learn or be entertained. YouTube has over one billion monthly unique viewers — sounds like a social media gold mine, right? Yes, in some cases.

However, before you go ahead and upload every video you’ve ever created on YouTube, there are a few questions you should ask yourself:

Is it possible for you to create the precise video content they’re looking for there?

Do you need these potential customers to visit your website?

If you’re just looking to raise brand awareness, YouTube could be a great place to start. (However, don’t expect to get a lot of traffic back to your website.)

Create and create a devoted channel of subscribers by producing high-demand, instructive, educational content, and you’ll start to see some genuine results!

  1. LinkedIn

LinkedIn used to be one of the least video-friendly social media platforms, but that has changed. Users may now post films, and marketers (whether corporate or personal) can now be more creative with the content they offer.

What should you keep in mind while making and publishing LinkedIn videos, given this latest development? LinkedIn suggests four different video creation themes for usage on its platform:

 

  1. Put it on display.

If you work in a fast-paced, ever-changing business, brands and thought leaders can lead by exhibiting new technology in video format or providing instructions on how to use a new physical product.

  1. Get them to the location.

Video is an excellent medium for giving viewers a sense of what it’s like to be in a specific location. Industry conferences and events are the most obvious use case. Uploading videos of the event to LinkedIn if your firm hosts them is a great method to demonstrate the buzz you’re creating in your sector.

If you’re trying to build your personal brand, sending your connections snapshots of what you’re learning at the event can be a great approach to aid your community or establish your own thought leadership by providing your viewpoint on what’s going on.

  1. Teach it to others.

If you have a time-saving tip to give or have learned something new that can be useful to others in your network, video is a fantastic way to do so. If you’re considering this for your firm, consider what your customer personas frequently struggle with and see if you can give them a solution through video.

  1. Make it public.

This one is for the people who have strong opinions. Let folks know what you’re thinking about a recent announcement or piece of industry news by making a video! Similarly, if your company has some news or has made a recent major hire that your followers and the rest of the industry would be interested in hearing about, a video is a more personal approach that may be used in addition to the usual press release.

Of course, you’re not limited to these four themes; be creative and experiment to determine what works best for you.

Finally, simply post movies to LinkedIn. Here’s how to make and post a LinkedIn video: 

  1. Go to the LinkedIn app and tap the video icon in the top right-hand corner of the sharing box.
  2. To record right now, tap the video icon, or select a previously recorded video from your phone’s camera roll.
  3. If you choose to record right now, you’ll start recording a video from within the LinkedIn app.
  4. When you publish your video, include a description to go with it.After you hit Post, your video will begin to appear in the feeds of your followers.

Facebook and Instagram both have live video options. While Instagram’s standard capabilities allow users to record short video snippets and upload them later, Facebook and Instagram’s new live features take a different approach, allowing users to broadcast live video feeds of whatever they’re doing at the time.

Make sure you follow the instructions in the first section of this article when creating videos for Facebook Live or Instagram Live. You’ll have far higher-quality live videos if you do this, which will set you apart from other live videos on the market. There are a few additional things to consider in addition to these stages.

  1. Take into account the timing.

Keep in mind that your live video will be aired directly from the platform (Facebook or Instagram), so you’ll be marketing it there first. Find out when your Facebook/Instagram viewers are most engaged with your posts by conducting some research.

Even if some of your followers don’t see your videos, the app will save them by default (though you may delete them manually if you wish), and they’ll be available for your followers to watch later.

Remember that most people’s attention spans are quite short — especially on mobile — when deciding on the length of your video broadcasts. Users will most likely stop watching your broadcasts if they aren’t captivating from the start.

  1. Spend some time coming up with a snappy title.

Your title must explain what your video is about and why people should watch it now or later (up to 24 hours). Here are a few examples of effective title styles:

Straight-Ahead: The most effective title will sometimes tell them exactly what you’re going to do in the video. For example, when visiting the aquarium, Elijah Wood posted a live video titled “Jellyfish,” which was exactly what the video showed; nothing more, nothing less.

Exclusive: A title that gives the impression that users are watching exclusive content can be extremely engaging.

For example, for all of the viewers at home, you may broadcast a video labeled “I’m live from my show!” Another title for this could be “A Behind-the-Scenes Look at…” or something similar.

Unique: Are you broadcasting anything one-of-a-kind, uncommon, or just plain strange? It’s yours. “My Fridge: 100 Viewers and I’ll Drop Eggs,” was one of my personal faves.

  1. Respond to comments as they come in.

People who are viewing your stream in real time can comment and “like” it, which is one of Facebook’s best features (which show up as hearts, like on Instagram). These comments and the number of loves your video has been visible to other viewers. To stimulate involvement and make the experience feel more like a two-way dialogue, acknowledge or even respond to these comments out loud during the live broadcast.

  1. Experiment with different scenarios.

Because Facebook and Instagram Live is still relatively new, there aren’t many well-defined methods to use them, particularly for businesses. This is a once-in-a-lifetime opportunity for you to try out different methods to use it and see what types of content your audience prefers.

While you’re discovering out what works, Facebook Live allows you to evaluate a few crucial stats that you’ll want to keep track of. When your video is finished, the app shows you how many live viewers there were, how many people replayed it, and how many people liked it.

When your video is finished, the app shows you how many live viewers there were, how many viewers repeated it, and how many hearts it received (this number updates automatically as users continue “liking” your video from the time it ends until it expires).

Finally, keep in mind that background noise is easily picked up by microphones, so if you’re performing a more serious or professional broadcast, you’ll want to make sure you’re in a pretty controlled atmosphere.

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